I help technical B2B leadership teams navigate the moments that define the next decade: new leadership transitions, post-acquisition integrations, scaling walls, and pre-exit cleanups. Two decades of pattern recognition, applied one engagement at a time.
Strategic clarity for B2B technical companies at inflection points.
How we work together
Three named engagements. Transparent pricing. Each is a complete piece of work in itself, and each one points naturally at what comes next.
The pattern that runs through every engagement
B2B technical companies hit a small set of inflection points over and over: the founder-led-to-commercial-led transition, the first scaling wall, the post-acquisition integration mess, the new-CRO ninety-day window, the pre-exit GTM clean-up. The work looks different from the inside; from the outside, the patterns are remarkably consistent.
My role is to recognize the pattern fast, design the operating model that fits it, and hand the work to the team that will run it after I leave. No retainers that quietly become permanent. No fractional roles that turn into employee-shaped engagements at consultant prices. Clear scope, clear outcome, clear exit.
Proof in the work
Sprint + Fractional · Industrial manufacturer
A second-generation family-owned industrial manufacturer was watching sales decline on a portfolio built around legacy products with a shortening runway. A more innovative, data-driven product line existed inside the company, but the team could not articulate what it was, who it was for, or why it mattered.
A Diagnostic surfaced the real problem: the company was not selling a widget anymore. It was selling data, and the communication had to change.
The outcome
The repositioned product line led company growth over the following year, contributing a 20% lift in overall sales.
“Colleen was the best marketing investment we ever made.”
— VP of Sales & Marketing
Colleen Lonsberry
Founder and Principal Consultant
Twenty-plus years inside B2B technology, as a marketing operator, CMO, and now advisor. SaaS platforms, industrial technology, cybersecurity, observability, post-acquisition integrations.
Built for the moments leadership teams cannot solve from inside the work.
Kate Ryan & Company helps B2B technical companies navigate the inflection points that define their next chapter. The work is part strategy, part operating model, and part pattern recognition built over two decades of seeing where GTM systems break and how they get rebuilt.
Not sure which engagement fits?
Start with a 30-minute intro call. We will spend 10 minutes on what is going on at your company, 15 minutes on whether and how I can help, and 5 minutes deciding what makes sense as a next step.