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“Engage with your contacts through direct messaging, comment on their posts, or share content that adds value to your mutual interests.”

Colleen CiakFractional Chief Marketing Officer

In an era where technology and automation are at the forefront of every business strategy, the importance of human connections can sometimes be overlooked. However, as we embrace tools like artificial intelligence and advanced analytics, it’s crucial to remember that technology cannot replace the unique value of human interaction. Networking remains a powerful tool not just for career advancement but for personal growth and innovation.

Steve Jobs once said, “Technology is nothing. What’s important is that you have a faith in people, that they’re basically good and smart, and if you give them tools, they’ll do wonderful things with them.” This belief in the power of human ingenuity and connection is more relevant today than ever. As we navigate a world rich in data and automation, the human elements of intuition, empathy, and understanding continue to be irreplaceable.

If you’re wondering how to build or leverage your network effectively, consider the following strategies. Set clear networking goals: aim to connect with two or three new people on LinkedIn each week. These connections might be individuals you know, or leaders and peers in your industry whom you aspire to learn from. Once connected, it’s crucial to maintain these relationships. Engage with your contacts through direct messaging, comment on their posts, or share content that adds value to your mutual interests.

In a previous blog, “The Leadership Refresh: Why Tomorrow’s Success Starts Today,” we discussed the importance of adapting to new environments and tools. Similarly, networking requires a proactive and adaptive approach. It’s not just about expanding your contact list; it’s about engaging meaningfully with others to foster mutual growth and support.

Networking also opens doors to a host of opportunities. Through your connections, you can find experts to brainstorm ideas, discover talent for your projects, seek recommendations for trustworthy vendors, or simply connect with peers facing similar challenges. The collective wisdom of your network can be a powerful catalyst for overcoming obstacles and finding innovative solutions.

I recall a lesson from a CEO I once worked with who talked about the “power of the mob”—referring, of course, to the masses, not the mafia. He highlighted how harnessing the collective power of a group can lead to remarkable outcomes. This concept is particularly relevant in networking, where the collective input and support of many can propel individual and shared successes.

Starting June 4th, in partnership with Phello, I will be hosting a monthly women’s networking group, “Women in Leadership”. Our first session will feature Krista Smolda, Partner, Chief of Staff, Brand and Product Officer at Care Talk, as a guest speaker, where we will discuss overcoming fear—an essential step for anyone looking to expand their network and impact. This event is an excellent opportunity for personal development and connecting with like-minded professionals. You don’t need to be a Phello member to participate, and there will be no sales pitch; just pure engagement and valuable exchanges.

Join us for the first Women in Leadership session

Theodore Roosevelt wisely noted, “The most important single ingredient in the formula of success is knowing how to get along with people.” As we delve deeper into the digital age, this insight remains a guiding principle. By investing in relationships and building a robust network, we equip ourselves not only with a support system but also with a diverse pool of resources and perspectives that enhance our ability to navigate the complexities of modern business landscapes.

In conclusion, while digital tools and technologies offer incredible capabilities, the human aspect of business remains irreplaceable. Networking is not merely a professional tactic; it is a vital skill that enriches our careers and personal lives. I encourage you to embrace networking with intention and see it as an investment in your future.

As always, at Kate Ryan & Company, we are here to support your journey and provide insights and strategies to enhance your networking skills and professional growth. Reach out to us to discuss how we can help you maximize your networking efforts and transform these connections into lasting achievements.