The Story Gap: What’s Missing From Your Marketing?
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Whether it’s B2C or B2B, we make decisions based on emotion first and rationalize them…
Colleen LonsberryFebruary 28, 2025
From Cherry Farms to AI Chatbots: Transforming Without Losing Your Roots
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AI in customer experience can drive efficiency, but finding the right balance with personal touch…
What’s in a Name Change? Rebranding Strategies, Marketing Lessons Learned
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As businesses and customers navigate name changes, rebranding strategies become vital.
Colleen LonsberryDecember 15, 2024
A Hair Dryer and Marketing Innovation: Unlikely Lessons Learned
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Just like I underestimated the value of new technology in my routine, many businesses overlook…
Colleen LonsberryNovember 18, 2024