Perspectives, frameworks, case studies, and observations from two decades of helping B2B technical companies navigate inflection points.
Insights
Thinking clearly at the point of change
Every company eventually reaches a point where the old way of growing no longer works.
Sometimes it is a leadership transition. Sometimes an acquisition. Sometimes a scaling wall that appears despite strong products and talented people.
These articles explore the patterns behind those moments, drawing on real-world experience across SaaS, industrial technology, cybersecurity, observability, and other technical B2B sectors.
Some are frameworks. Some are observations. Some are stories from the field. All are intended to help leadership teams think more clearly about what comes next.
Latest thinking
Explore recent blogs and articles from Colleen Lonsberry.
Navigating an inflection point?
If you’re navigating a leadership transition, scaling wall, post-acquisition integration, or GTM reset, let’s talk.