The shape of the work is deliberately simple, because complexity is the enemy of a referral relationship. Most clients start with a Diagnostic, move into a Sprint, and continue into a Fractional retainer. Each engagement is also a complete piece of work on its own.
Three engagements.
One trajectory.
Choose the right starting point
Three named engagements. Transparent pricing. Each one has a clear scope, clear outcome, and clear exit.
The Inflection Point Diagnostic
Duration: 2 weeks
Effort: Approximately 30 hours of consultant time
A fast, honest read of where your go-to-market actually stands, and what to prioritize in the next 90 days. The right engagement when you have just stepped into a new seat, when something has shifted, and when you need a credible outside view before you commit to a bigger bet.
Best for
New CEOs, CROs, CMOs, founders facing a scaling wall, post-acquisition leaders, boards and investors.
Who it’s for
- New CEOs, CROs, or CMOs in their first 90 days
- Founders moving from founder-led to commercially-led GTM
- Post-acquisition leaders inheriting a GTM motion they did not design
- Boards and investors who need an outside read before a leadership change
What you get
A 30 to 40 page diagnostic covering segmentation health, positioning clarity, sales motion fit, pipeline mechanics, marketing program ROI, and the gap between intent and execution. Each finding is paired with a recommendation and sequencing call.
Plus an executive readout: a 60-minute working session with the leadership team.
How it works
- Week 1: intake calls with leadership team, document review, customer interview sample
- Week 2: synthesis, draft, executive readout
- Then: a clear recommendation for what comes next
The GTM Architecture Sprint
Duration: 8 to 10 weeks
Effort: Approximately 120 hours of consultant time
An operating model your team can actually run. Most B2B technical companies do not need more strategy decks; they need a working architecture that connects positioning to pipeline to revenue.
Best for
Companies ready to rebuild after diagnosis, new CRO or CMO tenures, Series-A and Series-B scaling walls, and post-acquisition GTM unification.
Who it’s for
- Companies that have validated the diagnosis and are ready to rebuild
- Leadership teams six to twelve months into a new CRO or CMO tenure
- Series-A and Series-B B2B technical companies hitting their first scaling wall
- Post-acquisition integrations that need GTM unification
What we build
- Segmentation and ICP definition
- Positioning that resonates with the buyer
- Sales motion design
- Pipeline operating model
- Marketing program portfolio
- Transition plan for the internal team
Investment
An eight-week version, or a ten-week version with broader scope. Paid in three installments. Includes weekly leadership team sessions, all deliverables, and 30 days of post-engagement support.
The Fractional Strategic Partner
Commitment: 3-month minimum, month-to-month after
Time: 1 to 2 days per week
An ongoing strategic partnership for leadership teams that need a steady hand on the work between exec hires, after a Sprint wraps, or for founder-CEOs who do not have a peer to think with.
Best for
Founder-CEOs, teams between senior hires, post-Sprint clients, and companies in pre-exit GTM cleanup.
Who it’s for
- Founder-CEOs who need a strategic peer, not an employee
- Leadership teams between CRO or CMO hires
- Post-Sprint clients who want to keep momentum
- Companies in pre-exit cleanup that need senior judgment
What’s included
- One day per week of working time, with two days available at $15K
- Weekly leadership team participation
- Ongoing strategic counsel and monthly written briefs
- Direct involvement in one or two priority programs
- Hiring support for the eventual full-time replacement
Investment
Options of one day per week, or two days per week. The work is deliberately bounded. Fractional means fractional. If the company genuinely needs full-time, the role becomes finding the right person to fill it.
Not sure where to start?
Start with a 30-minute intro call. We will talk through what is going on, whether and how I can help, and what makes sense as a next step.