Whether it’s B2C or B2B, we make decisions based on emotion first and rationalize them later with data.
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AI in customer experience can drive efficiency, but finding the right balance with personal touch is key to keeping loyal customers happy and engaged.
As businesses and customers navigate name changes, rebranding strategies become vital.
Just like I underestimated the value of new technology in my routine, many businesses overlook innovative approaches in their marketing strategies.
“If you avoid hearing from your customers, you risk developing products or strategies that miss the mark.” Colleen LonsberryFractional Chief Marketing Officer Most companies have annual employee reviews to evaluate...
Read More“We want to believe that if we just keep trying, things will turn around. But often, we’re just pouring energy into something that has run its course.” Colleen LonsberryFractional Chief...
Read More“We all fall into routines, especially in business. But in today’s fast-moving marketplace, sticking to the same-old strategies can leave you behind.” Colleen LonsberryFractional Chief Marketing Officer As a busy...
Read More“Breaking down silos is essential in modern organizations. The cross-functional nature of these strategy sessions ensures that breakthroughs are not just vertical but horizontal, tapping into diverse perspectives that lead...
Read More“Effective collaboration between marketing and sales is essential for driving business success.” Colleen LonsberryFractional Chief Marketing Officer In today’s rapidly evolving market, where customer preferences and behaviors change swiftly, the...
Read More“Engage with your contacts through direct messaging, comment on their posts, or share content that adds value to your mutual interests.” Colleen LonsberryFractional Chief Marketing Officer In an era where...
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