“If you avoid hearing from your customers, you risk developing products or strategies that miss the mark.” Colleen LonsberryFractional Chief Marketing Officer Most companies have annual employee reviews to evaluate...
Read More“We want to believe that if we just keep trying, things will turn around. But often, we’re just pouring energy into something that has run its course.” Colleen LonsberryFractional Chief...
Read More“We all fall into routines, especially in business. But in today’s fast-moving marketplace, sticking to the same-old strategies can leave you behind.” Colleen LonsberryFractional Chief Marketing Officer As a busy...
Read More“Breaking down silos is essential in modern organizations. The cross-functional nature of these strategy sessions ensures that breakthroughs are not just vertical but horizontal, tapping into diverse perspectives that lead...
Read More“Effective collaboration between marketing and sales is essential for driving business success.” Colleen LonsberryFractional Chief Marketing Officer In today’s rapidly evolving market, where customer preferences and behaviors change swiftly, the...
Read More“Engage with your contacts through direct messaging, comment on their posts, or share content that adds value to your mutual interests.” Colleen LonsberryFractional Chief Marketing Officer In an era where...
Read More“Understanding where your audience spends their time and what truly drives their decisions is more critical than ever.” Colleen LonsberryFractional Chief Marketing Officer In the era of digital transformation, traditional...
Read More“The business environment today, driven by rapid technological advances and shifting consumer expectations, demands constant vigilance and a willingness to pivot strategies quickly.” Colleen LonsberryFractional Chief Marketing Officer In the...
Read More“Transforming from a market follower to a leader isn't just about altering a few tactics; it's about embracing a strategic revolution.” Colleen LonsberryFractional Chief Marketing Officer In the world of...
Read More“The pace at which both consumer needs and competitive landscapes evolve is dizzying. Those not keeping a finger on the pulse of their customers’ desires risk obsolescence.” Colleen LonsberryFractional Chief...
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